Game Marketing Tips, Analysis, and News

Tuesday, March 9, 2010

GDC: Before Day 1 Begins

 Glancing through the program materials, I see many companies are offering a variety of services to developers, including in-game advertising and payment processing. I see I'll need to analyze these and post some info on the 20th Level web site... sorting through all of these competing services is hard enough if you're familiar with advertising, and it gets even more difficult if you're not.

Developers are being bombarded with marketing messages here. I'll begin reviewing and rating the marketing efforts during the show. There are also some interesting talks scheduled that concern marketing issues... more on that later.

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