|Touched by a marketer?|
- Banzai Bugs got listed on the gamespress website (thanks guys) and stayed on their front page for... less than 12 hours.
- Posting a release in the correct forum within touchArcade gets you top post for around 30 minutes to an hour at best. Within a day you are out of the first page of posts.
- Emailing journalists at various games websites got zero response.
He did get interest from one web site due to the listing on gamespress, and got a review out of it. But when he made the app free for a day to celebrate and try to get some attention, the press ignored it. Worse, Apple screwed up with his app's listing on What's New, so he never made on the list.
His takeaway? Work to get noticed before you launch. If you aren't noticed, you won't get noticed... it's pretty tough out there.
Really, the marketing should be thought of before you even spend time building your product. You have an idea for a game, but before you run off and code it (spending months in the process) you should consider the marketing. Who's it aimed it? What's special about it? What will get this game noticed out of the hundreds of thousands of other games? Have you done your research and looked to see what other games are like it, and how yours would be different or better? Perhaps after going through this exercise you may decide not to do that game... or find a way to make it more marketable. Either way, you're better off.