|Raptr is social networking for gamers.|
Of course, you can share all of your achievements, but this is also a place where you can share anything that interests you. You can chat with your friends across gaming platforms, and mix and match your gaming buddies. It's perfect for gamers who are into more than one type of gaming. You play Xbox and PC Games? Raptr helps you cross the streams.
I'm sure it will also become a prime place for game marketers to connect with their customers. As yet, that opportunity is undeveloped, but I'm sure they'll get around to it. Gamers can enjoy the site for what it does today; marketers can look forward to what it will do tomorrow.