Game Marketing Tips, Analysis, and News

Wednesday, May 4, 2011

Gaming On Smartphones Is Popular

Games are almost as popular as social networking.
We knew gaming was a popular activity on smartphones, but it's always nice to get your data quantified. Seems that 60% of smartphone users play games on a monthly basis. This data isn't just coming from a survey, where people might make up the answers, but from actual data on how people used their phones.

Zokem's data has Words With Friends leading the usage, with 20% of smartphone owners playing that game, and 13% playing Angry Birds. I do wonder how widespread their sample is, but it's interesting data nonetheless. I guess it's easy to see why Zynga bought Words With Friends, isn't it?

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