Game Marketing Tips, Analysis, and News

Wednesday, May 25, 2011

iOS Apps Hit 500,000

Just a bit of the entire infographic, showing the top titles...
It's just getting more and more crowded out there on the virtual store shelves. The number of apps approved for Apple's App Store is now over 500,000, with over 400,000 available for download. Good luck finding any particular one, if it's not a best-seller.

I urge you to click through and check out this infographic which is chock full of details about the apps, but it's unfortunately too big to put into this blog post. As you look at the info, remember it covers all iOS devices, and that iPad apps tend to be more expensive than iPhone apps. Some key tidbits:

  • There are over 85,000 unique developers.
  • 37% of all apps are free
  • The average price for a paid app is $3.64
  • Of all apps, 29% are 99 cents, and 13% are $1.99
  • Games started out as 24% of all apps, and are now 15% of all apps

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