Game Marketing Tips, Analysis, and News

Thursday, April 28, 2011

Angry Birds: 140 Million Downloaded

Hey, I took this picture of Angry Birds plush toys, so I can use it as much as I like.
Here's an example of how far a smartphone game can go: Angry Birds has hit 140 million downloads after 16 months on the market. And they are looking to add another 100 million when they hit China hard this year.

So that's 1000 downloads for every dollar they spent on development. Keep that in mind as you listen to people say smartphone games don't make money like console games.


  1. Immediate reaction: They spent $14 million on developing Angry Birds?

    Second Reaction: Google.

    Looks like the actual development budget was $140,000. Which means it's actually 1000 downloads for every dollar spent; not 10.