Game Marketing Tips, Analysis, and News

Wednesday, February 16, 2011

Smurfs Encounter Bad Apple

Smurfberry pusher.
Sounds like Apple isn't too happy about Capcom's The Smurf's Village iOS title, which has been occupying the #1 slot for a while now. The issue is smurfberries... and kids buying hundreds or thousands of dollars worth of them, without understanding that they are spending their parent's money. Oops. So Apple is calling Capcom on the carpet, in what must be some uncomfortable conversations. Apple may end up changing their 15-minute window where you don't have to re-enter your password to authorize purchases. Which means Capcom may be making life more difficult for people who don't even know their app exists. Good one, guys.

No official word from Capcom about this... I hope they don't plan to use the "We only do it for adult power users" defense again. Will they make changes to the game? I doubt it... not even if Apple says they'll hold their breath until they turn blue...

Update: Capcom says they haven't heard any complaints from Apple. Well, if indeed they haven't, perhaps they should...

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