Game Marketing Tips, Analysis, and News

Friday, August 27, 2010

"I'm Not Dead Yet!" -- PSP

Sony UK's exec Michael Denny gave an interview with, and when asked about the PSP 2, said "the PSP has life left in it yet." I'm irresistibly reminded of Monty Python: "I'm not dead yet!"

Here's a rule of thumb for you: If you find yourself having to defend the viability of your product, it's either already dead or your marketing efforts are just not working. Sometimes I guess you have to limp along as best you can, which is probably the case here. Sony's not ready to announce the PSP 2 yet, but it's coming in the near future, so Sony doesn't want to spend money marketing the PSP which will be going away soon. Yet they want to keep selling the inventory they have, and not let the software languish on the shelves, nor have more developers give up future PSP development. So we end up with weak statements about how the PSP isn't dead yet, not really, it's feeling much better. Or maybe it's just pining for the fjords.

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