Game Marketing Tips, Analysis, and News

Friday, August 20, 2010

Google Invests in ngmoco

In case you needed more evidence that Google is interested in games, there's the news that Google Ventures just invested some $3 million to $5 million in ngmoco, the mobile game startup that has to this point only done iPhone games. Hmm,could we be seeing some Android games from ngmoco soon?

It is a source of some wonderment to me that we don't see more iPhone games ported to Android. If you've got a reasonable success on one platform, it seems like a no-brainer to find a programmer and port that sucker on over. Though I understand that programmers for iPhone or Android are in demand these days, so maybe the issue is finding one. Still, the more your games sell, the more money you have to throw at the problem.

While ngmoco might lose some of its mojo with Apple (being featured at press conferences and the like), I'd think supporting Android would more than compensate for slightly reduced PR. Marketing to multiple platforms is more efficient, too.

I betcha Google is looking for more ways to boost gaming on Android... who's next?

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