Game Marketing Tips, Analysis, and News

Tuesday, May 18, 2010

That's a $10 Penalty For Used

No more free passes... EA Sports is tired of used gamers getting to play online without some payment to EA, so that's going to change. Your used sports game won't allow you to play online unless you pay $10 for an online pass. I can hear the griping already, but this actually sounds reasonable to me. Someone's got to pay for the servers, after all. Though this might go over better if EA dropped the price of the game to $49.99 and made the new users who wanted to pay $10 for online play... though then a larger number of people would probably be annoyed.

In any case, the used price of EA Sports games will probably drop to reflect this added charge, so at the end of the day there may not be much effect on anyone by this move.

Now, when EA changes to a subscription model for their sports games rather than a packaged disc, that may result in a bigger change in customer behavior. They are already experimenting with social game versions of FIFA, which will be interesting to watch unfold.

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