Game Marketing Tips, Analysis, and News

Wednesday, December 23, 2009

The High End of IPhone Gaming

Tapulous, creators of Tap Tap Revenge, have told Reuters that their iPhone games bring in around $1 million per month (see the article here). That's some serious revenue... too bad this is not a typical example of an iPhone developer. But it does show what is possible to achieve with the right title, the right timing (being an early iPhone game was a big help) and some good marketing.

Of course, the immediate question any game publisher has is "Damn, how can I do that with my game?" You might expect that as a marketer I'd say great marketing is the answer. Sorry, but I'm also a game designer, and I have to say that I think you need a great game more than great marketing. Yes, you'd like to have both. But make sure you start with a great game. The iPhone market in particular is so challenging (partly because of the sheer number of games) that you have to do something that stands out in some way. The better your game is, the better your chance for success. That is a necessary but not sufficient condition for great sales... sometimes you'll get lucky and a great game will succeed without much push from marketing. But don't just stand around and pray for a lottery ticket... put some effort into marketing and your chance for a "lucky" break will improve.

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