Game Marketing Tips, Analysis, and News

Thursday, November 5, 2009

iPhone Games: That Bumblebee Can't Possibly Fly

There's an interesting commentary by Jesse Divnich over on Mr. Divnich is an analyst with EEDAR (Electronic Entertainment Design and Research), which provides business intelligence and research. In this commentary Mr. Divnich shares his reasoning as to why the iPhone can't succeed as a serious games platform.

He offers some good points, like how iPhone software prices are too low to make any money for developers, the environment's too competitive, the size of the market isn't really as big as Apple claims (because older versions of the iPhone/iPod Touch shouldn't count), etc. All very persuasive... if it weren't for the fact that the damn bumblee does indeed fly.

Look, on the IndustryGamers site on the same day, here's an article about how Gameloft sales are up 18% in nine months due to the App Store. And Zynga, ngmoco, and other big developers are posting big gains due to their expanding iPhone sales. Oops.

“Science is organized common sense where many a beautiful theory was killed by an ugly fact.” -- Thomas Henry Huxley

Yeah, marketing's like that, too.

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