Game Marketing Tips, Analysis, and News

Friday, November 13, 2009

GameStop Announces Ignorance

I see where GameStop, sensing digital distribution on the horizon, has announced a plan to incorporate that into their business model. They're going to sell digital downloads in their stores! Yes, you'll be able to drive to a GameStop, walk right in, select the digital content you want, then walk out, drive home and download it! What could be easier? Ummm... not having to drive to do this?

They're going to need to change their business model just a bit more than that if they expect to prosper, or even survive, as the digital distribution tsunami rolls over them.

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