|If you're not in the Top 50 Android apps, you're nowhere.|
|Smartphone users spend more time in apps than on the web.|
Both the App Store and the Android Market need to have better discovery tools if app developers are going to have a good chance to make some money. Clearly, though, Android has bigger problems. Developers can help by creating better apps, and by encouraging cross-app marketing. Google also should put some effort into encouraging users to try a wide variety of apps, perhaps through some marketing efforts. I see that Apple continues to advertise apps on iOS, where Android partners all seem to focus on their hardware. Google should step in and spend some marketing dollars showcasing various apps.
In the meantime, developers will continue to be pretty much on their own when it comes to getting customers to buy their apps.