|Pocket Caster, now a poster child for how success can be unsuccessful.|
Here's what their week looked like:
|The number of orders looks great, and so do the earnings... but the sales are what counts.|
Developers are desperate for their apps to get noticed, but this sort of promo is obviously helping Amazon but not the developer. At least they didn't spend money on this, like so many other app discovery mechanisms that are out there. You can easily drop thousands of dollars to get your app "discovered", and most of the time you'll not see that returned. I saw one ad for a service where they boasted that you could buy a spot on their ad network and get lots of clicks, usually for $1 or less... sometimes as low as 45 cents! News flash: If your app sells for 99 cents, and you only get 70 cents of that, this sort of campaign is not a good idea.
The sneaky part here is that Amazon is introducing its own Android tablet at some point, and it wouldn't be a surprise if Amazon only had the Amazon App Store on that tablet, which means only apps that had signed up for Amazon's terms would be there. So Amazon has a huge reason to want to give away your apps, because it pushes sales of their devices... or will be soon.
This all just points back to the fact that you have to have a realistic projection of the number of app sales you can achieve, and the revenue, before you spend a dime on development. The coding isn't the hard part; making money on the coding is. You really need to figure that part out and factor that into your budget. You don't want to spend tens of thousands of dollars developing an app to make a few thousand dollars. And the business is only getting tougher...