Hiring PR

Here's a useful post by a PR veteran about what to look for in a PR firm. While most small game companies wouldn't consider hiring someone to handle these functions, it might well be worthwhile for a company that's looking to increase its profile as well as get some attention for its game. Additionally, there's some good hints about how to deal with PR if you're going to try and tackle it yourself.

Part of the reason for hiring a professional PR person is just that it can take a lot of time to get a message out even if you know how to do that. And one resource that smaller game companies typically have in short supply is time. Strategically applying a scarce resource is very important (as any good Settlers player knows) to your future success. When you choose not to spend time Twittering or answering questions in the company forum, hopefully you're doing something else of equal or greater value to your company.