Facebook Marketing

Here's a good article in the New York Times on Facebook Marketing. Social networking tools are invaluable for connecting with your customers (and creating new ones), but like any tool they have to be used properly. Don't underestimate the time it might take you to use these tools, nor the patience you will have to have in dealing with the occasional blockhead. In the best case, you might find some devoted and competent fan (perhaps one on your staff) to handle the community relations functions if you don't like it (or have the time). Regardless of who does it, it needs to be done correctly, and this article has some good tips.