Game Marketing Tips, Analysis, and News

Sunday, November 11, 2012

Call of Duty Black Ops II: Targeted Marketing

Her'es a great example of a company that knows its target market well: It's Target. Their Sunday ad had a wraparound section, and on the front was this image:

The special section is pushing the arrival of Activision's Call of Duty: Black Ops II (or, as I like to call it CODBlOps II), and in case you don't have one, an HDTV screen to go with it. Inside the flyer pushes more TV screens and hardware you might want to buy. The back, though, is a revelation:

Yes, it's got all the major gamer food groups covered, from pizza to Monsters. Ready for your all-night CODBlOps session? You will be after you chow down on these specials. Yeah, they know their market, and they're going to generate some nice additional sales because of it.

1 comment:

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