Game Marketing Tips, Analysis, and News

Tuesday, February 15, 2011

Apple Subscriptions, Finally?

The future of magazines and newspapers may finally be arriving.
Here's some late-breaking news: Apple has finally agreed to allow subscriptions through iTunes. It looks like it's not everything publishers were looking for (they want complete info on subscribers), and the news is so new reactions haven't come in yet. But it looks promising. This has been the biggest hangup in getting magazines onto the iPad... each issue had to be purchased individually. Which also meant you couldn't connect the iPad editions to the print editions, nor offer a combination subscription.

This should open up a new era of magazine development. How long until Google gets something like this? I hope not long... it's going to be a huge reason to get a tablet, I'm thinking. And the gold rush commences...

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