Game Marketing Tips, Analysis, and News

Thursday, June 24, 2010

Top Spin Fails To Clear The Net

Nice try, thanks for playing. Activision's CEO attempts to spin the fact that 70% of Activision's operating profit comes from World of Warcraft as proof that their "online strategy" is working. I think it's more than a bit of a stretch to call one game a "strategy", especially when you've never been able to duplicate it. And you acquired it rather than built it. And you've never even tried to duplicate its success in any way.

Gee, perhaps it might be a good idea to have more of those sorts of things... now having a plan to do that would actually be a strategy.

The lesson here is that you shouldn't try to spin everything, because you end up looking stupid. And making the customers think you're stupid. And possibly alienating potential business partners who might think you're stupid.

Bobby Kotick just shouldn't talk to the press. He's not good at it, and it doesn't help his company or their stock price.

No comments:

Post a Comment