If you've still got a chance to make a marketing pitch, you might try positioning your product as a perfect gift item. This works well for deluxe editions, limited editions, and collector's editions. Encourage the gamer to give the gift of gaming to their friends. Maybe it's a chance for them to bring a friend into the hobby. Or give the already fanatic gamer something cool that they don't already have.
For downloadable content, this is a good time to experiment with pricing under the guise of a holiday special. Drop the price for a day or a weekend, and make sure it gets mentioned in sites like Kotaku and Joystiq. Or add a special holiday component to goose sales (Santa Claus written up as a supervillain, available for download? A new North Pole themed level?)
How about putting some gift-suitable items up on CafePress or Zazzle, using the images or themes from your games? Then spread the word by emailing your customers and posting it on your web site. ("The perfect gift for fans of...")
If nothing else, staying in regular contact with your customer base is always a good idea. It'll help make your next marketing push work better.
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