The Marketing Game

Welcome to my blog about marketing, games, and the intersection between the two. The game industry is in the midst of several huge changes -- the broadening of the customer base, the rapid rise of digital distribution, new platforms like mobile and social gaming, the increasing difficulty of making a profit on big titles, the transformation of customer media from magazines to digital -- that means marketing games must change as well. Marketing budgets grow larger for AAA titles, TV advertising is commonplace for major releases... and at the same time we see an explosion of games for iPhones that have next to no marketing budget at all. How do you market your game in this chaotic environment?

That's the territory I plan to explore. I'll be covering the adventure gaming industry as well as electronic games; the lines between them are blurring, after all. The same forces that are transforming marketing are also going to shape how we design games, develop them, and monetize them. Everything's in flux, and I hope that we can find some productive ways forward through this changing landscape.

I look forward to hearing from you, and I'll try to keep up a flow of information and ideas to keep the discussion going.