tag:blogger.com,1999:blog-3648287505936626900.post616294620472446136..comments2023-08-25T06:39:10.216-07:00Comments on 20th Level Marketing: Social Marketing TipsSteve Petersonhttp://www.blogger.com/profile/13699029352175505260noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-3648287505936626900.post-88142328861837538772010-05-20T21:48:58.427-07:002010-05-20T21:48:58.427-07:00There's a few different issues in your comment...There's a few different issues in your comment. One is that you call marketing "ephemeral"; if you really want to get an effect, your marketing needs to be consistent over time. At least, have a consistent message that may be repeated through various means... the totality adding up to your marketing impact. Measuring the effect of one tweet can be impossible.<br /><br />Secondly, it is necessary to figure out ways to measure your marketing before you begin. Measuring after the fact is often difficult or impossible. For instance, let's say you want to spread the word about a new game in a series of tweets, and facebook posts... try and lead all the people who see those to a unique landing page that's distinct from where your banner ads are going, or where the fliers you handed out at a convention led to. You'll at least be able to tell how many visitors you brought in via each marketing method. Even better would be telling how many of those converted to sales.<br /><br />This topic is worthy of a blog post or two at some point...Steve Petersonhttps://www.blogger.com/profile/13699029352175505260noreply@blogger.comtag:blogger.com,1999:blog-3648287505936626900.post-68309146167886284412010-05-20T16:03:53.728-07:002010-05-20T16:03:53.728-07:00Set goals for your marketing efforts:
The problem...Set goals for your marketing efforts:<br /><br />The problem for me is that marketing is so very ephemeral, with no real way for me to show direct impact, is this marketing effort working or is word of mouth traveling faster than the speed of the social network, and which network is having more impact.Anonymoushttps://www.blogger.com/profile/09120212960358539072noreply@blogger.com